The Directors

We (Ben, Nick and Simon) all met at Bristol University and always talked about one day running a business together. Simon studied French, Nick read Psychology and Ben did Biochemistry. We met at halls of residence and eventually shared a student house together in 1998-2000. At University, we used to experiment with different recipes a lot for evening meals after lectures, and this must have planted a seed because10 years later, we were actually in the food business together!

Ben is our very own nutritionist who loves to experiment with new and cutting edge recipe ideas, making use of the very best functional and wholesome ingredients available. He loves yoga, swimming and outdoor adventures and can quite often be seen dancing energetically at 5 rhythms.

Nick is our travelling salesman. He’s the guy who acquires new stores and spends much of his waking life either on the phone or on the road. Nick competes at International level with his Ultimate Frisbee team who are currently European Champions!

Simon is our finance guru. If it’s anything to do with numbers, balance sheets and cash flow, he is all over it! He also overseas business development, including managing wholesaler accounts. Simon loves keeping fit, particularly with his boxercise and circuits classes.